8–17years
Bringing the younger ones closer
Games, drawings and company visits so children and teenagers discover what their family does and begin to imagine a place of their own.
Family business succession begins at home.
First edition · Bogotá, 2026
How to welcome young heirs into the succession of a family business
Margarita Acevedo Schwabe
Buy the book · COP $50,000
Buy
Seeding Futures
How to welcome young heirs into the succession of a family business
COP $50,000The book, plus delivery based on your address in Bogotá
- Seeding Futures
- Delivery
- —
- Total
- —
To buy the book, message us on WhatsApp or email margaritaacevedosch@gmail.com.
- Bogotá north
- Calle 50 to 135, between carrera 1 and the Autopista.
- $10.000
- Rest of Bogotá
- Any other address in the city.
- $15.000
- Rest of Colombia
- National delivery by courier.
- $17.000
- Companies and councils
- Need several copies for your family or team? Write to us and we'll send you a proposal.
The book
Every family that shares a business needs to ask itself how to bring its children closer without turning the inheritance into an obligation.
A guide written from psychology and lived experience to bring children and young people closer to their family's company.
Buy the book COP $50,000
Delivery across Colombia · Available in Spanish and English
Synopsis
When her father died in 2001, Margarita Acevedo Schwabe and her siblings became, overnight, the owners of Correcol, the insurance brokerage he had built over 39 years. Drawing on that experience, and on nearly three decades as a child and adolescent psychoanalyst, the author proposes a different way to understand succession: not as an event, nor as the choice of a single heir, but as a process that begins with the founding and never ends.
Through scenes from her family history, testimonies from the third generation and concepts from psychoanalysis, the book reimagines the family tree. Each person is a tree with roots, trunk and branches, and a family that grows goes from being a tree to being a forest.
The second half is practical. It presents the workshops the author designed and tested in her own family to bring the company closer to children aged 8 to 17 and young people aged 18 to 35, so each of them can freely choose how they want to be part of it.
Themes
The conversations this book opens
Is succession an event?
No. It begins the day the company is founded and remains an open question: how to keep it running and how to understand what now belongs to everyone.
Not one successor, but many
Working in the company is not the only way to inherit it. The family council, the family protocol or a one-off contribution also sustain the tree.
Mothers, the glue of the tree
Mothers sustain the lineage and decide how the founder is portrayed to the new generations.
Being a woman and a successor
A personal account of autonomy and inheritance in a business family, told by a woman.
Talking about the business with children
Games, drawings and visits help an 8-year-old understand what a family business is and begin to feel part of it.
Don't mix family and business?
It is the golden rule of every family business. The book asks the uncomfortable question: at what cost is it kept?
Workshops
Two workshops, tested in a real family
In 2023 and 2024 the author designed and led workshops to bring the third generation of her family closer to the company. The book explains them step by step so any business family can adapt them.
18–35years
Bringing closer those who are not as young
Mentoring and a paid two-week induction so young adults get to know the company from the inside and decide how they want to take part.
“I am certain that the seed—the capacity to dream, to inhabit that inner place where we are always capable—has no better soil than youth.”
Margarita Acevedo Schwabe · Chapter ten, Emerging Concerns
The author
Margarita Acevedo Schwabe
Psychologist · Child and adolescent psychoanalyst · Author
Margarita holds a degree in psychology from Pontificia Universidad Javeriana, a specialization in clinical psychology and a master's in psychology from Universidad del Norte. She is a psychoanalyst of the Colombian Psychoanalytic Society, a specialist in child and adolescent psychoanalysis, and holds a certification in special education from the University of Kentucky. She has worked with children and adolescents since 1996.
She is a shareholder of Correcol, the insurance brokerage her father built, and has chaired its family council for several terms. In 2023 and 2024 she designed and led the workshops that brought the third generation of her family closer to the company, the experience that gave rise to this book.
“People should respect you not for belonging to a certain family, but because they genuinely want to respect and trust the person you have become.”
Since 1996in practice with children and adolescents
Three termsas chair of the family council
Second generationof a Colombian family business
Advisory
Work with Margarita
Margarita works with business families preparing their next generations, and brings the book's ideas to family councils, universities and business schools.
Advisory for business families
Guidance for the family council on succession, legacy and each member's place.
Message on WhatsAppWorkshops for the next generation
The book's workshops, adapted to your family, for children aged 8 to 17 and young people aged 18 to 35.
Message on WhatsAppTalks, press and events
Book presentations, interviews and talks for companies, associations and business schools.
Message on WhatsApp
Message us on WhatsApp
Tell us about your family, your event or how many copies you need, and we'll reply on WhatsApp.
Message on WhatsAppYou can also email margaritaacevedosch@gmail.com.